Similarweb Illustration System

Illustration Brand Kit
Similarweb

Creating illustrations at Similarweb meant tackling the challenge of working within a rigid, well-defined brand system to produce visuals that were both visually engaging and strategically functional.

Some illustrations were embedded directly into the Similarweb product to enhance usability, others supported marketing across the website, and many accompanied blog articles that broke down complex topics in digital data analysis.

design • illustration